vac:web:ift:2025q4-logos-marketing-campaign-narratives
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Description
This commitment involves developing a comprehensive user tracing system, analytics platform, and A/B testing framework to optimize Logos marketing campaign narratives, brand positioning, and measure community growth effectiveness. The system will track user behavior across landing pages, Discord engagement, and marketing campaigns while systematically testing different brand positioning approaches to identify the most compelling messaging for the “ideological builder” target audience.
The marketing campaign narratives and brand testing system will support Logos’ strategic objectives by:
- Data-Driven Optimization: Identifying which marketing narratives and messages are most effective for community growth
- Brand Positioning Testing: A/B testing different brand positioning approaches to optimize for “ideological builder” audience activation
- User Journey Tracking: Monitoring user behavior from landing pages through Discord engagement to community participation
- Campaign Effectiveness: Measuring active users per landing page and conversion rates across different marketing approaches
- Community Growth Analytics: Tracking which messages and narratives drive the most meaningful community engagement
- Audience Optimization: Converting passive crypto enthusiasts into active builders through tested messaging and positioning
Key System Components:
- User Tracing System: Comprehensive tracking of user interactions and behavior across marketing touchpoints
- A/B Testing Framework: Systematic testing of different brand positioning, messaging angles, and visual approaches
- Discord Bot Integration: Automated tracking and detection of user engagement within Discord servers
- Python Backend: Robust backend system for data processing, analytics, and user journey mapping
- Landing Page Analytics: Tracking active users per landing page and conversion effectiveness
- Message Optimization: Identifying which messages work best for community growth and engagement
- Brand Positioning Testing: Testing different brand architecture approaches and simplified messaging strategies
- Audience Segmentation: Targeting “ideological builder” persona with issue-based campaigning and messaging
- Discord Detection Pipeline: Python backend → Discord server → click tracking → Discord detection → joined seats message flow
Alignment with IFT Narratives:
- Digital Liberties: Using data-driven approaches to build communities that defend civil liberties
- Community Co-creation: Enabling data-informed community building and engagement strategies
- Accessibility: Making community growth strategies accessible through clear analytics and insights
- Brand Coherence: Ensuring consistent and effective messaging across all Logos touchpoints
- Volunteer-Driven Development: Optimizing messaging to attract and activate volunteer contributors
Task List
Discord bot
- fully qualified name:
vac:web:ift:2025q4-logos-marketing-campaign-narratives:discord-bot - owner: jinhojang6
- status: 100%
- start-date: 2025/08/01
- end-date: 2025/10/31
User tracing system
- fully qualified name:
vac:web:ift:2025q4-logos-marketing-campaign-narratives:user-tracing-system - owner: jinhojang6
- status: 100%
- start-date: 2025/09/01
- end-date: 2025/12/31
Python backend
- fully qualified name:
vac:web:ift:2025q4-logos-marketing-campaign-narratives:python-backend - owner: jinhojang6
- status: 100%
- start-date: 2025/09/01
- end-date: 2025/12/31
Landing page analytics
- fully qualified name:
vac:web:ift:2025q4-logos-marketing-campaign-narratives:landing-page-analytics - owner: jinhojang6
- status: 0%
- start-date: 2025/10/01
- end-date: 2025/12/31