IFT-TS Roadmaps and Reports

Status Website

8 min read

ift-ts:web:status:2026q3-status-website

Description

Q3 continuation of 2026q2-status-website. The Q2 commitment covers SEO, translations, copy/section reduction, and self-hosting. Q3 adds:

  • Discoverability inside the blog at status.app/blog: a search field that indexes posts across the existing seven categories (News, Product, Developers, Privacy & Security, Dapps, Community, Keycard) so readers can find content by title, summary, body, and tag/category.
  • News RSS feed upgrades for mobile and desktop clients, preserving lists and body links and serving the revised feeds under versioned /v2 routes.
  • A second copy / section-reduction pass on the main marketing pages, following up on the Q2 round once we have a few weeks of analytics + stakeholder feedback.
  • An alternative deployment of status.app so marketing can run A/B tests or ship different iterations of positioning, hero copy, navigation, and CTAs without touching the canonical site.
  • A technical SEO audit-and-fix pass on status.app and related Status marketing properties in status-im/status-web — server errors, broken URLs, indexing blocks, mobile Core Web Vitals, canonicals, redirect chains, internal linking, and structured data (separate from copy/i18n).

Task List

Blog search at status.app/blog

  • fully qualified name: ift-ts:web:status:2026q3-status-website:blog-search
  • owner: Jinho
  • status: in progress (75%)
  • start-date: 2026/07/13
  • end-date: 2026/07/31

Description

Add a search experience to status.app/blog. Goals:

  • A search input that filters posts by title, excerpt/summary, body, and category (the seven categories visible on the index page).
  • Results show the same card layout as the current grid, with the matched term highlighted where reasonable.
  • Empty / no-results states handled.
  • Choice of implementation left to the build, but two sensible paths:
    • Client-side index built at deploy time from the CMS source (e.g. MiniSearch / FlexSearch / pagefind) — zero infra, fast for the current blog volume.
    • Server-side endpoint if the CMS / hosting stack already gives us one, or if the blog grows past what a static index serves comfortably.
  • Behaves with SSR / hydration so first paint includes the input and category filter; deep-linkable via query param (?q=…&category=…).
  • Plays well with i18n if the blog is translated (search within the current language; document the fallback).

Deliverables

  • status-im/status-web#1278 Add blog search
  • Search input + category filter shipped on status.app/blog
  • Deep-linkable URL params for query + category
  • Empty / no-results states
  • Short doc on the indexing approach chosen (and how it’s rebuilt on new posts)

Open questions

  • Confirm the source of truth for blog posts (CMS / repo / API) — drives whether index is built at deploy time or queried live.
  • Per-language indexing if multiple translations land in Q2 (status-website:translations).

RSS feed upgrade

  • fully qualified name: ift-ts:web:status:2026q3-status-website:rss-feed-upgrade
  • owner: JulesFiliot
  • status: done
  • start-date: 2026/08/03
  • end-date: 2026/08/06

Description

Rework the Status news RSS feeds so mobile and desktop consumers retain structured lists and body links, then publish the revised feeds under versioned /v2 routes.

Deliverables

Copy Changes, Section Reduction

  • fully qualified name: ift-ts:web:status:2026q3-status-website:copy-changes-section-reduction
  • owner: Felicio
  • status: not started
  • start-date: 2026/08/17
  • end-date: 2026/08/28

Description

Second copy / section-reduction pass on the Status website, following the Q2 round (status-website:copy-changes-section-reduction). Use analytics + stakeholder feedback from the weeks after the Q2 update to tighten copy and prune sections that haven’t earned their place.

Deliverables

  • Updated copy on the targeted pages
  • Section reductions and content-review notes
  • Brief before/after summary referencing the Q2 baseline

Alternative status.app deployment for A/B testing

  • fully qualified name: ift-ts:web:status:2026q3-status-website:alternative-deployment-ab
  • owner: Felicio
  • status: not started
  • start-date: 2026/08/03
  • end-date: 2026/09/04

Description

Deploy an alternative version of status.app so marketing can run A/B tests or ship different iterations of positioning, hero copy, navigation, sections, and CTAs without touching the canonical production site.

Deliverables

  • Alternative status.app deployment live (split-traffic mechanism or parallel URL — decided in build)
  • Variant selection mechanism (feature flag, query param, cookie, or edge split) documented
  • Analytics tagged per variant so the marketing team can read impact
  • Operator note for marketing: how to propose, deploy, and read a new iteration

Technical SEO

  • fully qualified name: ift-ts:web:status:2026q3-status-website:technical-seo
  • owner: Jinho
  • status: in progress (80%)
  • start-date: 2026/08/04
  • end-date: 2026/08/14

Description

Track the technical SEO implementation across the granular audit tasks below, beginning with mobile Core Web Vitals regressions on Status help pages. Restore static prerendering and CDN caching where appropriate and defer expensive client-side initialization that degrades page performance.

Deliverables

  • status-im/status-web#1304 fix(status.app): technical SEO fixes surfaced
  • status-im/status-web#1294 fix(status.app): improve mobile core web vitals
  • Static prerendering restored for affected help pages
  • Expensive search-index initialization deferred from the initial page load
  • Representative mobile Core Web Vitals validation after deployment

5xx server error fix

  • fully qualified name: ift-ts:web:status:2026q3-status-website:5xx-server-errors
  • owner: jinhojang6
  • status: in progress (75%)
  • start-date: 2026/07/01
  • end-date: 2026/07/11

Description

Investigate 5xx server errors reported in Search Console / crawl tools: identify root cause (app, edge, origin, CMS), resolve, and re-crawl to validate clean responses.

Deliverables

  • status-im/status-web#1268 Fix blog crawler 5xx errors
  • Root-cause doc per error class
  • Fixes merged and deployed (PR)
  • Post-fix validation report (Search Console or equivalent)

404 audit and redirects

  • fully qualified name: ift-ts:web:status:2026q3-status-website:404-audit-redirects
  • owner: jinhojang6
  • status: in progress (25%)
  • start-date: 2026/07/07
  • end-date: 2026/07/25

Description

404 audit + redirects — map 217 broken URLs, decide per URL: 301 redirect, restore content, or intentional removal. Implement redirects in the hosting/routing layer with a tracked mapping sheet.

Deliverables

  • status-im/status-web#1270 Fix 404s for renamed spec doc slugs
  • Spreadsheet or doc mapping all 217 URLs → action (301 / restore / ignore)
  • 301 rules implemented for agreed URLs
  • Sample re-crawl confirming top-traffic 404s resolved

noindex audit

  • fully qualified name: ift-ts:web:status:2026q3-status-website:noindex-audit
  • owner: jinhojang6
  • status: in progress (25%)
  • start-date: 2026/07/14
  • end-date: 2026/07/25

Description

noindex audit — crawl all 322 excluded pages, classify intentional vs accidental noindex (meta, headers, CMS defaults). Remove unintentional tags so valuable pages can index.

Deliverables

  • status-im/status-web#1269 Noindex work-in-progress help docs (noindex audit)
  • Audit list with intentional / fix / defer per URL group
  • Unintentional noindex removed where agreed
  • Re-submit or validate indexing on a sample of fixed URLs

robots.txt review

  • fully qualified name: ift-ts:web:status:2026q3-status-website:robots-txt-review
  • owner: jinhojang6
  • status: in progress (75%)
  • start-date: 2026/07/14
  • end-date: 2026/07/18

Description

robots.txt review — confirm disallow rules match intent; whitelist any mistakenly blocked pages or paths that should be crawled.

Deliverables

  • status-im/status-web#1277 Fix robots.txt path matching
  • Current robots.txt documented with rationale per rule
  • Fixes deployed for mistaken blocks
  • Short operator note for future robots changes

Mobile Core Web Vitals improvements

  • fully qualified name: ift-ts:web:status:2026q3-status-website:mobile-cwv
  • owner: jinhojang6
  • status: not started
  • start-date: 2026/07/21
  • end-date: 2026/08/15

Description

Mobile CWV improvements — address LCP, INP, and CLS on 143 affected mobile URLs. Prioritise templates and routes with the most traffic and worst field/lab scores.

Deliverables

  • Prioritised URL list with before metrics
  • Fixes merged (images, fonts, JS deferral, layout stability, etc. as needed)
  • After metrics on a representative sample

Canonical tag cleanup

  • fully qualified name: ift-ts:web:status:2026q3-status-website:canonical-cleanup
  • owner: jinhojang6
  • status: not started
  • start-date: 2026/08/04
  • end-date: 2026/08/15

Description

Canonical tag cleanup — resolve 17 alternate canonical and 7 duplicate canonical issues so each indexable URL has one clear preferred canonical.

Deliverables

  • status-im/status-web#1287 Keep canonical metadata in the document head
  • Inventory of affected URLs and chosen canonical target
  • Template or CMS fixes applied
  • Re-crawl validation on fixed set

Redirect chain consolidation

  • fully qualified name: ift-ts:web:status:2026q3-status-website:redirect-chains
  • owner: jinhojang6
  • status: not started
  • start-date: 2026/08/11
  • end-date: 2026/08/22

Description

Redirect chain consolidation — reduce 21 multi-hop redirects to direct 301s where possible (A → B → C becomes A → C).

Deliverables

  • status-im/status-web#1292 Avoid redirect chains for legacy job links
  • status-im/status-web#1291 Collapse additional legacy help redirect chains
  • Chain map for all 21 cases
  • Direct 301s implemented
  • Verification that final URLs return 200 and correct canonical

Internal linking to orphaned pages

  • fully qualified name: ift-ts:web:status:2026q3-status-website:internal-linking-orphans
  • owner: jinhojang6
  • status: not started
  • start-date: 2026/08/18
  • end-date: 2026/09/05

Description

Internal linking to orphaned pages — target the 116 discovered-not-indexed URLs that lack inbound internal links. Add contextual links from hub pages, nav, sitemap prominence, or related content blocks as appropriate.

Deliverables

  • status-im/status-web#1288 Improve crawl paths for affected help articles
  • List of 116 URLs grouped by fix strategy (link in / sitemap / noindex intentionally)
  • Internal links added for agreed orphans
  • Follow-up crawl showing improved discovery on sample

Structured data expansion

  • fully qualified name: ift-ts:web:status:2026q3-status-website:structured-data
  • owner: jinhojang6
  • status: in progress (25%)
  • start-date: 2026/08/25
  • end-date: 2026/09/12

Description

Structured data expansion — beyond existing breadcrumbs, implement Article and FAQ schema (and related types where they apply) on blog, help, and key landing pages. Validate with Rich Results / schema testing tools.

Deliverables

  • status-im/status-web#1273 Add structured data for status.app pages
  • Schema map: page types → JSON-LD templates
  • Article + FAQ schema live on agreed templates
  • Validation screenshots or Search Console rich-result checks

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